HUGO Customer

We live in the age of individuality

HUGO is for trendsetters who want to make a style statement with smart styling and cool accents. Combining modern tailoring with strong casual elements produces unconventional collections – tailor-made for HUGO-minded individualists.

Prepare to embrace the possible

HUGO inspires style individualists who always follow their own path. Smart looks with cool accents and a progressive attitude are a distinctive signature of HUGO.

The look embodied by HUGO customers reflects their frame of mind: they cannot be classified or put in a box. Just like the collections, HUGO fans follow the maxim: There are no rules! That’s what makes the brand and its customers so individual, unconventional and fashion-conscious.